The course by Lefoko Media covers the most basic steps that start-ups or new entrepreneurs can do on their own to be visible online and in the media.
Being visible grows your business and your brand. Also, being featured and covered in the media builds on your credibility as a business.
– Entrepreneurs should have professional profiles.
– New businesses should have good websites.
– Businesses should communicate their brand stories.
The media – traditional and online – is the most effective vehicle for that.
You can’t sell a product or a service to customers who don’t know you.
How do you get known?
The course covers three basic steps
Step 1: Start with a good website (you must have digital presence).
Step 2: Have effective social media.
Step 3: Be covered in the media.